Music could sway decisions on mobile phones

04/04/2011

Music Could Sway Decisions On Mobile Phones

Consumers in the UK may increasingly be affected by the presence of music and music players when choosing new mobile phones.

Daniel Ashdown, a research analyst at Juniper Research, explained he believes handsets will have a growing impact on the music business over the coming years.

"Consumption on the mobile [will rise] because it's a ubiquitous device and it's something that people are more likely to carry now than perhaps an mp3 player because it's an all-in-one device," he stated.

In comparison to an iPod, a mobile still wins as it has many other functions and tools to be enjoyed.

Mr Ashdown suggested the fact sales of iPhones continue to rise while music-only products are becoming less popular is proof that playing tunes via a mobile is the way forward.

The research organisation recently predicted that the number of people subscribing to music portals will hit 178 million by 2015.

Posted by Simon Thomas

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