Apple $40bn profit crushes other industry giants

The US$41.7 billion (AU$39.8 billion) profit achieved by mobile phone manufacturer Apple in the fiscal year 2012 dwarfs those made by other technology industry giants.

Huge names like Google, Microsoft, Yahoo!, Amazon, ebay and Facebook made a net of US$34.4 billion together – this amount is crushed by the iPhone creator's total, Statista figures show.

Success of the company's smartphone range is a large contributor, as since its inception in 2007 the iPhone has sold well.

Despite receiving some criticism for lack of innovation in its latest iPhone 5 device, Apple still attained record pre-orders and sold five million units in the opening weekend.

The handset, which is available SIM-free from the manufacturer's website from AU$799, has a four-inch retina display, eight-megapixel camera and Long Term Evolution (LTE) technology.

One of the big attractions to iPhone gadgets is access to the App Store, which has over 700,000 tools and games available for download, the majority of which are free.

A number of stylish and practical accessories are also available for Apple mobile phones.

Posted by Claire Marshall

Recycle your old mobile phone to cash

Written by Mazuma

Mazuma Mobile is Australia's most trusted mobile phone recycling service.

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