Apple iPhone 8 will break sales records

The wait is nearly over. The Apple iPhone 8 will be officially unveiled at 3am on Wednesday, Australian time.

For those of us who have been eagerly following every snippet of speculation and rumour over the last few months, quite frankly, this can't come soon enough.

We're not sure how much more of the suspense we could have coped with!

Thankfully, we can be reassured by the fact we're not alone, as new figures from show that more than 150,000 people in Australia are set to buy the iPhone 8 before they even hit the stores.

Estimates also suggest that about 1.2 million consumers will purchase the new handsets within the  first three months of them being on sale.

This means the iPhone is set to rack up record-breaking sales in Australia this month, so we'll have to wait and see whether Apple can keep up with this staggering level of demand.

It's particularly interesting given that we've known for some time that the iPhone 8 will come with a premium price tag.

Aussies, it seems, aren't put off by a sizeable charge, and figures from suggest more than $150 million will be spent on iPhone pre-orders after the big announcement comes on Wednesday.

Another factor to bear in mind is that rumours are swirling that Apple will actually unveil three smartphones this week.

Alex Kidman, a technology expert at, is therefore confident that the company will beat its own sales records in the coming months, reports.

“I reckon they could be onto a winner here because releasing three models gives them more avenues for a range of pricing,” he commented.

“We’ve heard there are going to be some really expensive iPhones, but having a smaller and cheaper model would mean Apple sell more overall.”

So, while many will be paying potentially as much as $2,000 for the top end of the range, others could snap up phones that appear modestly priced in comparison and part with smaller amounts of cash.

Foad Fadaghi, managing director of Telsyte, noted that Apple is “very strong” in Australia at the moment, with all signs pointing towards a lot of iPhone users upgrading to a newer model.

As a result, he is confident it will take “the lion's share of sales” in the next few months, despite strong competition from the likes of Samsung's Galaxy Note 8.

Mr Fadaghi added that people's willingness to spend big money on smartphones is a clear reflection of how indispensable they have become.

“People are getting more dependent on their smartphones for more aspects of their lifestyle, and when you become more dependent on technology, the likelihood of you investing more in a higher-quality product increases,” he observed.

“When something is your primary camera, your primary email device, when almost every part of your digital lifestyle is centred around this device, you’re likely to justify the investment.”

Apple knows this is the case, so it can be confident that loyal customers will pay whatever it takes in order to get their hands on a new iPhone.

Written by Mazuma

Mazuma Mobile is Australia's most trusted mobile phone recycling service.

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