Apple has lifted the lid on its all-new News app, which it says will deliver the “best news reading experience” on any kind of mobile device. Period.
The tech giant is confident in this assertion as, after all, if you look at its track record in terms of innovation, it can back up bold claims.
This latest edition will be available in autumn on both the iPhone and the iPad as part of the new iOS 9 launch.
The app will look to the past for inspiration, with the design referencing the “visual language” of a typical magazine.
Of course, this doesn’t mean it's not up-to-date with the needs and requirements of a tech-savvy audience – it possesses all the hallmarks of user-friendly, digital interface.
“News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” commented Eddy Cue, senior vice president of internet software and services at Apple.
“We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.”
The app works by tracking over a million topics on the world wide web and then curating them so that what you see and read is in-tune with your interests.
As such, the more articles you read, the more relevant the articles will be. These are located in a newsfeed titled For You.
Lots of big publishers are already fans of the app, saying that News has been developed in a shrewd and relevant way.
“Condé Nast’s premium content deserves a premium mobile experience and the News app delivers that,” noted Bob Sauerberg, president of Condé Nast.
“News offers an environment that combines the rich, immersive design of our photography, artwork and editorial expertise with the interactivity and dynamism of digital media — it’s stunning.”