The next operating system for mobile phones from Apple has been a topic of conversation for a long time, but yesterday (June 10th) iOS 7 was finally revealed.
Apple has been criticised by rivals, like BlackBerry's Thorsten Heins, for not being able to innovate and the iPhone company's chief executive said this software update would be the “biggest change” since it released the original iPhone back in 2007.
So there may have been a little pressure as the firm took to the Worldwide Developer's Conference (WWDC) in San Francisco to announce its new software.
The updated platform sports a massive cosmetic makeover, but also adds new features like the Control Center, which allows users to have much more control on their devices such as being able to alter brightness, music and turning on a light on the handset.
No doubt the new system will take people, who are used to Apple's software, a while to get used to, but it could be exactly what the company needs to re-assert itself as the dominant smartphone brand once again.
Posted by Peter Robinson