An extra ten million Australians could be set to use smartphones by 2015, with many looking to sell mobiles that do not offer the same level of interactivity.
According to new research carried out by Telsyte, 90 per cent of mobile users will own smartphones in just four years' time – up from the present level of 50 per cent in 2011.
The results predicted Apple's iPhone is likely to remain a key player in the market, but Android devices are set to take an increasing share of the sector in the years to come.
Telsyte research director Foad Fadaghi commented: “The movement from a device mentality to a platform and application mentality in consumers is a game changer for the industry that was once just focused on moving boxes.”
Figures compiled by GfK have shown that the country's current favourite mobile phone manufacturer is Samsung, with the Samsung Galaxy S II a particularly popular choice among consumers.
Posted by Claire Marshall