Consumers in Australia are becoming more and more willing to purchase goods online via their smartphone.
According to a new report from Australia Post – entitled Inside Australian Online Shopping Report – an overview of eCommerce in Australia – online shopping sales went up by 11.5 per cent last year.
However, one notable finding was that the number of purchases made from a mobile device was 52 per cent higher in 2016 than it had been a year earlier.
That's a definite sign of the times and a measure of how increasingly happy people are to use their smartphone for a variety of tasks.
So what exactly are people buying?
Interestingly, domestic retailers were found to account for the bulk of online spending, in particular fashion outlets and department stores.
Ben Franzi, general manager of e-commerce & international, commented: “Price, range and convenience are the three main reasons why consumers shop online, and why growth rates remain strong.
“Online shopping empowers people to shop at a time that suits them.”
Hence why people are using their smartphones to make transactions more often.
With a web-enabled mobile device, people aren't limited by time or location to buy the products and services they want.
In fact, figures showed that around one in three online purchases were made between 7pm and 10pm, indicating that people no longer consider themselves bound by traditional shop opening hours.
As a result, we certainly wouldn't bet against smartphones accounting for a bigger share of the online shopping market in the coming months and years.