The number of Apple iPhone owners who downloaded the latest iOS 6 operating system upgrade jumped by 29 per cent in the five days following the Google Maps release.
MoPub believes that the vast proportion of these users have held out for the navigation tool since the firmware was made available on September 19th.
The American manufacturer's latest update included improvements to performance, including benefits to battery life and speed.
It also incorporated several additional functions, such as the new Passbook app. This tool allows users to conveniently store virtual tickets and electronic reward cards.
However, the inclusion of apparently inferior Apple Maps rather than the Google version meant these other improvements could not tempt people to change platforms.
The iOS 6 pre-installed navigation tool was widely criticised, and chief executive Tim Cook even apologised to his customers for its poor standard.
Australian police forces reportedly advised drivers not to use the app since some users encountered problems after following incorrect directions.
Posted by Peter Robinson