The iPhone 6 has solidified Apple's position in the Australian market yet further, with research showing the smartphone has grown both the manufacturer's penetration and that of IOS.
According to a study by Kantar World Panel, iPhone 6 sales in Australia have shifted IOS from a 29.3 per cent share to a 40.4 per cent share across the three months of the final quarter of 2014.
This surge has caused Android to lose ground and the operating platform has lost the most market share among all of Apple's rivals.
Apple is continuing its path of world domination and the iPhone has become more and more popular in Australia since its release.
Gene Munster, analyst at Piper Jaffray, told Business Insider Australia that demand for the iPhone 6 remains strong, despite the fact that Apple has increased supply of the phone and is now capable of shipping most technology in just one day, according to reports.
During Christmas week, 78 per cent of the 80 retail stores checked by Piper Jaffray carried the latest iPhone models.