Apple has long stuck to something of a familiar formula when it comes to the release of its iconic Apple iPhone range, with the company reluctant to make anything but small changes to the design year on year.
It has meant that the phone has retained a far smaller screen than many of its main smartphone competitors, as well as retaining features that set it apart from its rivals' devices.
However, rumours have apparently shown that it is about to break this trend, with many believing that the company is now going to bring a new iPhone to the market that is more like Android phones than anything we've seen before.
It comes just days after new figures showed that Android has not only retained its position as the most common operating system on phones, but even managed to increase it in the first quarter of the year.
The reason that Apple has often retained a similar size of display is purely because it wants to continue to provide a device that is just as easy to use in one hand. However, its competitors no longer see this as an issue.
To combat the conundrum, the likes of Sony and Samsung have moved the lock buttons on the majority of their smartphones from the top of the device to the side, and if rumours are to be believed, Apple is now looking at doing exactly the same.
Leaks from Sonny Dickson, who has often proved to be reliable in the past, appear to show pictures of a dummy model of the alleged Apple iPhone 6, which appears to show a number of design changes.
These alterations would include a larger phone with softer curves on its edges, and a far more slimline build than anything we have seen from the company in the past.
It also appears to show that the lock button has moved to the side – something that may not seem like a groundbreaking change, but marks a large step towards bigger devices from the Cupertino giant.