LG is reportedly planning to launch a curved screen smartphones that will rival the Samsung Galaxy Round
The new device, known as the G Flex, is expected to hit the market next month and pictures of it were released to Android Authority.
Pricing and spec details are yet to be revealed by the South Korean firm, but the news of the flexible device comes after Samsung launched the world's first curved screen smartphone last week.
LG's model has a very different design from its competitor, as it curves from top to bottom rather than side to side.
According to the firm, the smartphone has been designed in this way to ergonomically fit around the users face when they make calls.
Pictures show the LG G Flex will use similar button placement to the LG G2, which has rear buttons to provide more space for the battery and increase battery life.
Posted by Clare Marshall