Nokia has made the unusual move to cut the price of its flagship mobile phone – the Lumia 900 – in half in the US barely three months after its initial launch.
The price has been dramatically reduced to US$49.99 ($48) and it has been suggested the step has been taken to try and win back some of the market share it lost to Samsung and Apple.
Indeed, until the first quarter of this year Nokia was still seen as largest mobile phone maker in the world but it was overtaken by a firm – Samsung – for the first time in 14 years.
Hopes were high that this smartphone would be the springboard for success for Nokia following its difficult integration with the Windows Phone operating system.
A spokesman for the Finnish company said this wasn't a move of desperation and instead claimed that the price cut was “not unusual” so soon after being released.
Posted by Simon Thomas