Mobile phone manufacturers ‘must work hard to keep people interested’

Australian consumers could hold all the cards when it comes to trading in and replacing mobile phones, such is the quality of devices now on the market.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, has suggested that while Android is in a good position, it faces a battle to retain its customers.

With approximately half of all Android users due to come to the end of their present deal in the next six to nine months, it must find ways to keep them.

While 62 per cent of the operating system's fans will upgrade to another Android handset, many are not as loyal to individual brands, leaving the likes of HTC and Samsung potentially vulnerable.

“With so many Android handsets now available, manufacturers need to work harder than ever to make their proposition stand out to consumers,” stated Mr Sunnebo.

Earlier this month, a study by GfK revealed Samsung is Australia's favourite mobile brand.

Posted by Peter Robinson

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