The Chinese telecoms firm has teamed up with T-Mobile to offer the Vairy Touch, which is said to come with a price tag of £59.99.
It is a pay as you go phone, so it may be suitable for people who prefer this option to a monthly contract.
An FM radio, Bluetooth and a 1.3-megapixel camera are all included in the Vairy Touch, as well as the usual SMS and MMS messaging functions.
Kevin Y Qi is the managing director of ZTE UK and said the company’s partnership with T-Mobile was “testimony to our commitment to delivering attractive, exciting and affordable devices to consumers worldwide”.
Other phones offered by T-Mobile include the G1, which uses Google’s Android operating system.
The G1 is available in either a white or black colour scheme.