Nokia to roll out 3310 3G in Australia

Nokia has confirmed it's to roll out a 3G version of its iconic Nokia 3310 handset in the coming months.

The company recently unveiled a reboot of the handset, complete with its famous number pads and games such as Snake.

However, the phone relies on 2.5G connectivity, which is being phased out in many parts of the world. As a result, people in places such as Australia simply wouldn't be able to use it.

Nokia has therefore responded to people's frustrations and confirmed that a 3G Nokia 3310 is to be released.

Pekka Rantala, chief marketing officer at HMD Global, commented: “Clearly, the Australian market has always been one of the heartlands of Nokia.

“We heard very loud and clear that we need to take this seriously – a 3G version was a must.”

Mr Rantala believes the revamped 3310 is proving popular partly because it brings back memories and carries a sense of nostalgia.

However, he said millennials are also snapping up the device, even though they are too young to remember its early noughties heyday.

“Many of them, I’m sure, have a smartphone but they have a lot of fun with the Nokia 3310,” Mr Rantala commented.

“Some people are buying it as a fun phone, for a summer phone, for a festival phone, and many people buy it as an object of desire.”

He added that the revamped Nokia 3310 is also being used by many who want a bit of a digital detox.

This, he said, is because it means people can still receive calls and texts, but not get bogged down in using too many apps.

It'll be interesting to see how well the revamped handset will do in this day and age. Will it be a novelty item, or does it offer genuine value to consumers who feel that less may be more?

Written by Mazuma

Mazuma Mobile is Australia's most trusted mobile phone recycling service.

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