Mobile phones “used for everything”

Mobile phones are becoming increasingly useful to consumers due to the variety of things it is possible to do with them, one marketing expert has suggested.Pinder Takhar, marketing manager at Dialogue Communications, stated at the recent Technology for Marketing & Advertising event in London that mobile phones will become a major channel for advertising in the future because of this trend."Mobile is used for everything…

Mobile phones ‘to generate half of MySpace traffic’

Social networking site MySpace anticipates that up to half of its traffic will come from users accessing the site via mobile devices in the coming years, according to an executive.MySpace UK managing director Anthony Lukom suggested that portability is one reason why MySpace will be successful on mobile phones, Techradar.com reported.Mr Lukom also added that location tracking services are likely to become more popular with…

Mobile phones ‘should be cleaned regularly’

People who use mobile phones should clean them regularly in the same way that they would a computer keyboard or a television screen.This is the advice of research published in the Annals of Clinical Microbiology and Antimicrobials, which showed that as many as 95 per cent of the handsets used by hospital staff could carry unsavoury bugs or even life threatening illnesses.However, despite this, only…

Girl group wins fans after iPhone performance

A London-based girl group has won thousands of new fans after performing a cover of a popular song on its members' iPhones.The Mentallists used downloaded software to convert the handsets into synthesisers, drums and wind instruments and then recorded a cover of MGMT's Kids to be posted on YouTube, This is London reports.So far, more than 80,000 people have watched the clip, which has also…

Guitar Hero game launched for Android handsets

Anyone with an Android mobile phone may be pleased to know that the popular Guitar Hero World Tour Mobile game will now become available to them for the first time.The game, which has been downloaded more than half a million times since November 2008, will have some special features for the Android platform, including an accelerometer for added star power and the ability to store…

Adverts via mobiles ‘could get more common’

Adverts received through mobile phones could become more commonplace as the cost of this form of marketing goes down, it has been claimed.Pinder Takhar, spokesperson for Dialogue Communications, said that companies could use text messages to send offers to potential customers, instead of them having to go on the internet to receive them.The expert said that it may be more convenient for people to take…

New handset rolled out for elderly mobile users

A new mobile phone handset has been developed especially for use by elderly people.According to Smarthouse, the ezy100 has a screen designed to display large text, as well has having a backlit keypad for seeing the numbers and letters more easily.In addition, the phone, developed by Oricom, has an emergency calls function and a facility which allows it to connect easily to hearing aids.Kevin McDonnell,…

Mobile phones ‘could replace wallets in four years’

Mobile phones could eliminate the need for people to carry wallets and purses by the year 2013, a new report has estimated.According to the study, carried out by Informa Telecoms and Media, handsets enabled with Near Field Communication (NFC) technology will allow users to pay bills, buy tickets, pay for food and display information that would usually be contained in a membership card.John Darnbroughm, spokesperson…