It still takes some getting used to the description of this device, but names aside, the phablet is becoming increasingly popular.
According to new data, the handheld device – which sits between a smartphone and a tablet – went down a treat during the first three months of 2015.
The latest Kantar Worldpanel ComTech analysis revealed, for example, phablets accounted for 21 per cent of all smartphone sales in the US.
This in itself is substantial, but more so when compared to the same period in 2014. It basically quadrupled this figure (six per cent).
Needless to say, Apple was the big name behind much of this, with its iPhone 6 Plus taking a massive 44 per cent of phablet sales in the US. The brand is as strong as ever.
“In the first quarter of 2015, the iPhone 6 and 6 Plus continued to attract consumers across Europe, including users who previously owned an Android smartphone,” commented Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.
“On average, across Europe's big five countries during the first quarter, 32.4 per cent of Apple’s new customers switched to iOS from Android.”
We expect phablets to become even more popular over the next few years, as there definitely a trend for larger devices.
The iPhone 6 Plus and its equivalent, Samsung’s Galaxy 36 Edge are certain to help transform the picture.
It’s worth noting that this is presently a fairly decent size for a smartphone – yes, they are phablets, but there still smaller than a regular sized tablet and, of course, their mini versions.