Apple has made a big deal of the new processor it is including in its flagship mobile phone – the iPhone 5S. However, rival manufacturer Qualcomm has slammed the Cupertino company's choice of A7 processor.
The American smartphone giant cited its iPhone 5S as the first handset to sport a 64-bit architecture.
However, Qualcomm is less than impressed. Senior vice-president and chief marketing officer at the firm Anand Chandrasekher said: “I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.
“Predominantly… you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications.”
The iPhone 5S has 1GB of RAM, so by Chandrasekher's criteria, it is pretty much useless in the Apple flagship.
However, this could all just be friendly rivarly as Chandrasekher confirmed Qualcomm would be launching a 64-bit mobile chip in the future.
Posted by Clare Marshall