Sales of iPhones surging overseas

Apple has continued to enjoy strong performance in terms of phone sales in the overseas markets. 

According to the findings of data from Canalys, Apple shipments increased by 56 per cent year-on-year in India, making it the second-fastest growing major vendor. 

Canalys mobility analyst Wilmer Ang said it is outperforming the overall market and has further growth potential. This has led to it mounting a challenge to the dominance currently enjoyed by Korean-based rival Samsung. 

For devices priced over INR20,000 (AUD400), Samsung's market share fell from 66 per cent in the first quarter of 2015 to just 41 per cent 12 months later. Apple increased its market share from 11 per cent to 29 per cent in the same time frame. 

Successive price cuts to the iPhone 5s was credited as being the main driving force behind this trend, making it the most popular device on the market. This is despite the fact that it has a smaller screen than most of its competitors and has comparatively outdated hardware. 

Ishan Dutt, research analyst at Canalys, said: "The rise of online channels, the arrival of new international vendors (particularly from China), the move to LTE [long-term evolution] and the desire for higher-quality devices have all had a big impact."

With these factors in mind, Mr Ang warned that Apple's growth could be short-lived, as the success of the iPhone 5s is due to the affordability of a premium brand, rather than a general preference for smaller phones. "The move to the more expensive SE will discourage budget buyers," he commented. 

However, Apple chief executive officer Tim Cook has downplayed the importance of the spell of downtime his firm previously experienced in the final three months of 2015. 

He said 42 per cent of the world's mobile market is accounted for by smartphones – and the iPhone continues to attract new people to this segment. 

Apple does not see the iPhone SE as simply a more affordable version of its premium offerings. Instead, it is considered a back-to-basics alternative for those who are happier with a four-inch screen. 

Commenting on the release of the device last March, Philip Schiller, senior vice-president for global marketing at Apple, said that the iPhone SE has an extended battery life. This could make it more appealing in the eyes of some users. 

Other features that make the iPhone SE attractive include 4K video, Touch ID for Apple Pay and faster Wi-Fi and LTE capability, in addition to newer Night Shift and improved Siri features.

"Everyone who wants a smaller phone is going to love iPhone SE," Mr Schiller remarked. 

Written by Mazuma

Mazuma Mobile is Australia's most trusted mobile phone recycling service.

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