Samsung Galaxy S3 is finally launched

Samsung has unveiled its eagerly anticipated latest flagship smartphone the Galaxy S3.

Its predecessor – the Galaxy S2 – was an overwhelming success for the company, having sold more than 20 million units since its release in April 2011.

Many analysts claimed the brilliant sales of the device had a large bearing on Samsung overtaking Nokia as the world's leading mobile phone maker.

The new device's screen is significantly bigger than the 3.5-inch display of Apple's iPhone 4S and the 4.3 inches of Nokia's flagship Lumia 900.

It also uses what is described as a “natural language user interface” dubbed S Voice.

“It is more like a good friend and listens intently and responds effectively to you,” a spokesman said at the launch event in London.

Principal analyst at Ovum Adam Leach said the advances that Samsung has made should help Google's Android continue to be the most used smartphone operating system in the world.

Posted by Claire Marshall

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