Samsung plans to open a flagship store in Australia as it looks to rival Apple in the electronics retail market.
The firm, which recently launched its new flagship handset the Galaxy S III, is opening a 213 sq m space on George Street, not far from Apple's Sydney store, the Australian Financial Review reports.
Samsung and Apple held 50 per cent of the Australian smartphone market in 2011 according to TechSci Research and the South Korean firm is seeking to increase its visibility to consumers with the new outlet.
Previously, it relied on third-party outlets to get its smartphones, tablets and accessories to customers.
Samsung declined to comment, but the news source stated the company is believed to be in the final stages of devising its retail strategy.
Last year, it set up a pop-up shop selling the Galaxy S II in a bid to draw attention away from Apple's launch of the iPhone 4S.
Posted by Simon Thomas