Worldwide mobile phone application downloads will reach 45.6 billion this year, according to Gartner, Inc.
Almost nine-in-ten (89 per cent) of these apps will cost the user nothing – 40.1 billion of the downloads will be free and only five billion will be paid for.
Even most of the paid-for apps will cost the user less than US$3 (AUS$2.86).
The latest reports from Xyologic estimated that Australia downloaded 81.23 million apps in July alone: 38.52 million for Android devices, 33.28 to Apple iPhone, 8.67 on Apple iPads, and 0.76 million were installed to Windows Phone 7 handsets.
During this month, Australians downloaded 38,276,000 free and 249,200 paid-for apps. This means that less than one per cent of 'transactions' cost the mobile phone owner any money.
Many of the free games and other tools available make money through advertisements, or via in-app purchases. This enables users to buy extras, like more game levels or enhanced features. Gartner said: “Using an in-app purchase business model is a more effective method of converting casual app users into paying customers.”
Posted by Samantha Green