Smartphone users are keen to adopt wearable technology to make their life easier, according to new research dubbed SHIFT 2015.
The collaborative study between Goldsmiths, University of London and the media company Mindshare, found that 36 per cent of respondents wanted to benefit from “flow” – they want wearables to offer them everyday solutions.
For example, just under a third of smartphone users (31 per cent) were keen to use wearables to order goods ahead of time to avoid queueing, while 38 per cent are interested in utilising the technology to change lighting/heating when entering a room.
Dr Chris Brauer, of the Institute of Management Studies at Goldsmiths, University of London, said the study “puts a lot of hype and ambitions” of this tech “to the test”. The results weigh in the favour of wearables improving our lives.
“There has been a lot of focus on the hardware and software companies developing new wearables but we wanted to look at the bigger picture and how marketing and consumer engagement with all brands is working or is going to work,” he continued.
“Wearables have the potential to promote sweeping changes in how we engage and form relationships with brands. SHIFT is fundamentally about the historical and emerging shift from desktop to laptop to mobile to wearables.”
One of the trends that is likely to emerge is a sort of symbiotic relationship between smartphones and wearables, with both pieces of kit complementing one another across a wide range of areas.
With the recent launch of the Apple Watch, many expect 2015 to be a breakout year for smartwatches. This newfangled technology is certainly here to stay and things can only get better.
After all, if you compare the original iPhone to the latest edition – version six – you can see how much progress can be made in just under a decade. All that said, they are very unlikely to replace smartphones – these devices are the unquestionable king of modern-day tech.