Sony has announced the launch of its latest flagship smartphone range – the Xperia X series.
The headline development of the Japanese electronics manufacturer's newest handsets is the fresh new look, improved camera technology, enhanced user experience and smart battery management.
Sony has also streamlined the brand into three offerings – the Xperia X, the Xperia X Performance and Xperia XA. These are focused to offer certain technologies, with the Xperia X tailored around a fast intelligent camera and the Xperia Performance acting as a premium smartphone with powerful features and performance. The Xperia XA is promoted as a high-performance mid-range smartphone with low-light selfie camera.
In terms of design, the Xperia X devices are intended to expand beyond the limitations of screen size. All of the latest technology fits conveniently in the hand with a five-inch screen. This was based on extensive research, with Sony establishing that the majority of the time people want to hold the phone in just one hand.
With this in mind, the handsets have been tailored to fit comfortably in the palm of the hand. This natural look is complemented by a continuous colour in a choice of metallic hues – Lime Gold and Rose Gold – as well as the more conventional options of Graphite Black and White.
A seamless metal finish characterises the entire range, while the Xperia Performance has a stylish hairline finish and the Xperia XA boasts a borderless edge-to-edge screen.
Director of product marketing at Sony Mobile Communications Tsutomu Sato explained that the range has a particular emphasis on the performance of its cameras.
“Smartphone users are demanding more from their smartphone cameras – faster speeds, less blur and better pictures in low light are all areas in their requirement for improved technology,” he commented.
“So for the X series every detail of how we use smartphone cameras has been researched and refined to ensure that each stage of its use is executed in the fastest and most accurate way.”
The X series incorporates Predictive Hybrid Autofocus – a unique Sony camera technology that allows the user to track objects and predict their movement to capture clear and unblurred shots. This means that even if you it is difficult to predict where the shot is headed, the smartphone will still be able to compensate and take the best possible image.
In addition to clear shots, the 23-megapixel rear camera has a super-fast startup time, going from standby to capture in less than 0.6 seconds. Those who have been frustrated by being unable to capture something such as a bird that might fly away will no longer be disappointed.
The front camera is a 13-megapixel offering that uses Sony's low-light sensors, meaning that selfies will look sharp no matter what the external lighting conditions are like.