Social media is a big deal for the majority of us. Almost everyone uses Facebook, and most people use Twitter, but it seems that the way people access these popular sites is changing, with the smartphone's importance becoming more and more pronounced in recent times, according to social media's powerhouse itself.
A report released this week by Facebook showed that people are starting to ditch the desktop and laptop entirely, as it said that 30 per cent of all of its users are now accessing Facebook exclusively through mobile devices.
It also reported that a staggering 62 per cent of all of its advertising revenue comes through mobile channels rather than the more traditional desktop.
Mobile use on Facebook has grown by 31 per cent in the space of the last year, meaning that just under 400 million of its 1.32 billion users across the globe are now using mobiles to access Facebook.
What this means, of course, is that the smartphone has increasingly become an important part of our lives. While it has been important for a number of years, it is now more vital than ever, which means that more people are trading in their phones to make sure they get their hands on the latest handsets.
This has driven a rise in the number of smartphones that companies put out on a yearly basis. While in the past we might have seen an updated model of a popular device coming out once a year, or even further apart, we are increasingly seeing shorter periods between flagships.
Samsung and Sony are good examples of this. In the past year, Sony has brought out the Sony Xperia Z1, Z2 and is gearing up for the launch of the Z3 as soon as September, just 11 months after the first device in the range hit shelves.
Over at Samsung, it's a similar story. The company released the Samsung Galaxy S5 in April, but experts are already expecting to see a new premium version of this phone land in the Autumn.