People around the world have the option of trading in a mobile phone and switching to a newer model in order to improve their access to online shopping portals.
New figures by comScore show that business is booming in the run-up to Christmas, with e-commerce figures particularly high after consumers took to computers and mobiles to secure goods.
In the US, for example, $18.7 billion (AUS $18.2 billion) has been spent in the November and December holiday season to date, with the last week witnessing three days of sales worth more than $1 billion each.
Gian Fulgoni, comScore chairman, said Cyber Monday (November 28th) saw $1.25 billion spent online, adding: “Tuesday and Wednesday followed with billion dollar spending days, helping Cyber Week reach a record weekly total of nearly $6 billion in spending.”
Ross McDonald, Google Australia's head of retail, recently told the Herald Sun that the demand for online shopping is huge and retailers that fail to adjust their site to suit mobile users will miss out on sales from up to 25 per cent of their web traffic.
Posted by Simon Thomas