Businesses are recognising the benefits of supplying their staff with access to mobile phones, it has been asserted.
A new study conducted by Juniper research has highlighted the cost-efficiency and improvements in productivity being seen by employers who have given their staff wireless devices to work with.
Entitled Future Mobile Enterprise: Forecasts, Markets & Devices 2009-2014, the report estimates revenues generated from such users could grow to $284 billion (£195 billion) by 2014 because of this.
In other news this week, a spokesman for Constant Contact, which provides mobile marketing services to small businesses and non-profit groups, said advertising using portable devices was fine as long as it was done carefully.
Eric Groves, senior vice-president of global market development at the organisation, explained “the right balance” should be found between what companies need to promote and what users want to hear about.
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